Wax additives are hailed as the "industrial monosodium glutamate" for coating performance. Accounting for less than 5% of the formula proportion, they directly determine core coating indicators including scratch resistance, wear resistance, hand feel, skin feel, weather resistance and shielding performance. For a long time, the discourse power of this niche segmented track has been monopolized by international giants such as BASF, BYK and Clariant. High-end products rely heavily on imports, featuring high prices and long delivery cycles, becoming one of the bottlenecks restricting the upgrading of China’s coating industry.
After nearly two decades of catch-up, domestic wax additives have achieved a leap from scratch to maturity. The industry competition entered an in-depth stage in 2026: simplistic price wars are no longer sustainable, and core competition has shifted to technological capabilities such as molecular structure regulation and customized application services.
In this technological breakthrough battle, Jiangxi Longhai Chemical Co., Ltd. stands as the most representative local enterprise benchmark. Recently, HZ Information conducted an exclusive interview with Mr. Dylan, General Manager of Longhai Chemical. Let us listen to this entrepreneur, formerly a chemistry teacher, tell the story of how a local enterprise broke through the monopoly of foreign capital in 20 years and embarked on a development path underpinned by technology-driven development and in-depth niche cultivation.
Two Decades of Adherence to One Single Track
Mr. Dylan once worked as a formally appointed chemistry teacher. Yet this stable job could not stifle his ambition to build a career and pursue a better life. "Back then in the countryside, my original aspiration was simple: to forge my own career and provide a better life for my family." In 1998, he resolutely resigned from his stable public position and headed south to Guangdong to embark on his entrepreneurial journey.
The early days of entrepreneurship were fraught with hardships. From 1998 to 2002, Mr. Dylan took up multiple sales roles. Cross-industry experience enabled him to grasp the logic of market operation. "There was no mentor to guide me, no noble patron to offer help. It was already no easy feat to gain a foothold and find a suitable direction. But I always had an inner drive to build a career of my own." Leveraging his professional expertise in chemistry, he accurately targeted the track of coating additives in 2002. After nearly three years of accumulation and preparation, he officially founded Longhai Chemical in 2005. Since then, the company has focused exclusively on wax additives for two decades of dedicated cultivation.
Starting from Dongguan, the enterprise purchased 50 mu of land to build a factory in Dingnan, Ganzhou in 2014. A modern production base was completed and put into operation in 2017, and a second factory is under preparation in 2026, completing capacity upgrading and large-scale layout. At present, the enterprise has built six core product matrices covering wax powder, wax slurry, wax emulsion, sand texture powder, water-based additives and functional additives. It holds 26 independent R&D patents, fully meeting material modification needs across multiple industries. When asked about the secret to success, Dylan Dong gave a plain yet powerful answer: “Persistence”.
Jiangxi Longhai Chemical Co., Ltd.
General Manager: Dylan Dong
Corporate Core Qualifications & Strengths
As a national high-tech enterprise, Longhai Chemical integrates R&D, production and sales. Rooted in high-performance wax additives, the enterprise adopts natural wax and synthetic wax as core raw materials, and develops a full range of high-quality additive products via advanced chemical modification processes with a sound scientific research system and standardized production control.
Boasting solid technological strength and stable premium product quality, Longhai Chemical deeply serves downstream industries, covering 80% of China’s top 100 coating and ink enterprises, ranking firmly in the first echelon of domestic wax additive manufacturers.
Core Corporate Qualifications & Honors
- Certified as Jiangxi Provincial Specialized, Refined, Differential & Innovative Enterprise and National Specialized, Refined, Differential & Innovative Little Giant Enterprise; granted the qualification of Ganzhou Municipal Enterprise Technology Center
- Participated in formulating the industry standard ：Water-based Metal Baking Varnish; awarded the Second Prize of Jiangxi Provincial Science and Technology Progress Award
- Built Dingnan Production Base in Jiangxi with an annual capacity of 12,000 tons and a plant area of 22,000 square meters
- Equipped with a 1,000 ㎡ integrated R&D and application laboratory with over RMB 5 million invested in precision instruments, including DSC, TG, GC-MS and LC-MS for R&D and application verification
- Obtained Dangerous Goods Production License, passed ISO9001 and ISO14001 certification as well as Level 3 Work Safety Standardization Assessment, with a 100% factory audit pass rate
- Established strategic R&D cooperation with the Chinese Academy of Sciences; products certified by multiple EU standards
Empowered by Core Technology, Aligning with China’s Strategy of Building a Manufacturing Power
Mr. Dylan believes that competition in industrial products ultimately lies in technology, cost performance and service. Longhai Chemical’s core advantage lies in its precise regulation capability of the molecular structure and molecular weight of wax materials, enabling it to provide highly customized products and application technical support for clients, and meet diversified coating demands for high hardness, high transparency, wear resistance and shielding performance in various scenarios.
Backed by core technological capabilities, the company’s products cover both traditional industries and national key high-end manufacturing sectors. In traditional fields, it steadily serves coating, ink, leather, textile and other industries to optimize surface feel and protective performance of end products. In high-end tracks, it deeply supports emerging industries including new energy vehicles, rail transit, 3C electronics, intelligent equipment, low-altitude economy, aerospace and military special coatings, empowering the upgrading of high-end domestic manufacturing.
Against the backdrop of dual-carbon goals, the enterprise continuously develops eco-friendly water-based additives to assist downstream enterprises in water-based transformation. By improving coating durability, it reduces later maintenance costs and full-cycle carbon emissions, driving the green transformation of the industrial chain.
Internally, Longhai Chemical fully implements lean management. Faced with increasingly fierce industry competition, the enterprise adheres to refining existing business and steady operation. It adopts the business strategy of high configuration at low prices and stable supply for flagship products. By optimizing internal operation systems and sustained cost reduction and efficiency improvement, it steadily accelerates the domestic substitution of high-end wax additives, effectively breaking the long-term monopoly pattern of overseas brands and reducing costs and burdens for downstream enterprises.
Global Market Layout,In-depth Domestic Cultivation + Global Expansion, Expanding Development Territory Bilaterally
Domestic Market Layout
Longhai Chemical has established a mature and comprehensive offline service network with five regional offices covering South China, East China and other key regions. It can directly reach end customers, quickly respond to customized demands, and provide full-process pre-sales and after-sales support efficiently.
With sound talent development, the company has built a high-quality professional service team: core R&D and application technical staff have over ten years of in-depth industry experience, and more than 70% of the sales team hold bachelor’s degrees in chemical engineering. The team can accurately match clients’ actual needs and deliver integrated services of products plus customized technical support.
Global Layout
"Competition in the domestic market is fierce. Chinese enterprises must go global and win worldwide recognition with quality," Mr. Dylan clearly recognizes that globalization is an important path for Longhai Chemical to achieve high-quality development. As early as a decade ago, Longhai Chemical took a forward-looking step in overseas layout. Starting from sporadic export orders, it has gradually built a mature agent network covering major global markets including Southeast Asia, Japan, South Korea, Europe, America and Russia. Local agents have profound insights into the coating industry and are familiar with local market rules and customer demands, providing strong support for the global landing of Longhai’s products.
Having completed the first step of product export, Dylan Dong is clear that the core task ahead is to upgrade from selling products to building brands, enabling overseas customers to recognize not only Longhai’s wax products, but also its technology and services. "To make up for shortcomings in overseas technical services and bridge the “last mile” of customer service, Longhai Chemical is preparing to build a global market application center.
Entering the Bingwu Year marks the start of Longhai Chemical’s 20th anniversary. "Let the World Embrace Longhai Wax" has become the latest global strategic development goal set by Dylan Dong. From a chemistry teacher who gave up a stable job to venture south, to leading the enterprise to become a premium domestic supplier of wax additives, Dylan Dong has dedicated 20 years to one single cause: deeply cultivating the wax additive niche track.
Adhering to Long-termism,Forging a Brand with Craftsmanship, Marching Toward a Promising Future
"Twenty years of sharpening a sword"—there is no shortcut to Longhai Chemical's success. There is no shortcut to Longhai Chemical’s success. Day-to-day product polishing, persistent technological cultivation and meticulous customer service constitute the core code of the enterprise’s steady development. It is this dedication and focus on the main business that allows Longhai Chemical to gain a firm foothold in fierce market competition and win wide recognition from customers at home and abroad.
In the future, Longhai Chemical will continue to focus on its core wax additive business, delve into high-end manufacturing sectors supported by national policies. With reliable products and professional technical services, it will continuously advance domestic substitution, contribute to the upgrading of China’s coating industry and the construction of a manufacturing power, and enable global clients to access high-quality Chinese wax additive products.