July 11, 2026 — The 28th China (Guangzhou) International Building Decoration Expo concluded successfully at the Pazhou Canton Fair Complex. During the four-day exhibition, Jiumu New Materials, a brand under Foshan Tufengjia Building Materials Co., Ltd., showcased its full range of new building materials. Boasting superior product performance and supporting services, the brand attracted a large number of domestic and overseas merchants. On the closing day of the expo, Jiumu New Materials reached strategic cooperation intentions with multiple overseas purchasers, officially embarking on a new phase of brand internationalization.
At this year’s expo, Jiumu New Materials presented a full-link product matrix for architectural decoration. Its core product portfolio covers coating products including natural real stone paint, water-in-sand multicolor paint, 5188 imitation stone paint, new external wall thermal insulation coatings, and internal and external wall paints, as well as auxiliary materials such as epoxy stone adhesive, tile adhesive, grout products and waterproof materials. Among them, the epoxy stone adhesive enables firm and long-lasting bonding of stones, and supports full-scenario applications including stone repair, joint filling and back mesh reinforcement, forming a complete stone paving solution.
To intuitively demonstrate the actual performance of its products, Jiumu New Materials set up on-site waterproof coating demonstrations and water spraying tests at its booth, presenting the practical application effects to visitors. Throughout the exhibition, the brand’s booth maintained high popularity, drawing continuous visits and consultations from dealers and decoration company representatives across China, with many professional visitors expressing on-site cooperation intentions. Meanwhile, the booth received numerous overseas purchasers from Southeast Asia, the Middle East, Europe and other regions. Thanks to its high bonding strength, hollowing and falling resistance, as well as low VOC, solvent-free, safe and eco-friendly features, Jiumu’s products won wide recognition from international buyers.
As a high-tech enterprise specializing in the R&D and production of new building materials, Jiumu New Materials currently operates four production bases in Jinhua (Zhejiang), Guangzhou, Shunde and Dongguan (Guangdong), establishing a nationwide marketing and service network covering 600 county-level cooperative outlets and over 10,000 terminal retail outlets. In terms of qualifications, the brand’s products have obtained multiple national-level certifications including the Ten-ring Certification, Environmental Management System Certification and Quality Management System Certification, and the brand has previously been awarded the title of "China Top Ten Architectural Coatings Brand".
In terms of service system, Jiumu New Materials has launched the industry’s pioneering "9S Service System", providing customers with full-process standardized operations and one-stop butler services from order receiving to final acceptance and delivery. Leveraging its complete product supply chain and standardized service capabilities, the brand’s tailored solutions are widely applied in diverse scenarios including old building renovation, new villa construction, urban renewal and beautiful rural development, covering the entire construction process from base treatment and waterproof construction to surface decoration.
On July 11, the closing day of the expo, Jiumu New Materials officially announced its intensified overseas market expansion and secured strategic cooperation with multiple overseas purchasers. It is reported that Jiumu’s products have already been exported to more than ten countries, laying a solid foundation for overseas market operation. The batch of cooperation intentions reached at the Guangzhou Construction Fair marks an accelerated pace of the brand’s internationalization. Moving forward, relying on its one-stop delivery supply chain advantages, Jiumu New Materials will export high-quality Chinese building materials and professional solutions to the global market.
During the expo, Fu Zhiyong, General Manager of Jiumu New Materials, was invited to attend the industry forum and delivered a keynote speech titled One-stop Renovation for Better Old Houses and Rural Villas. He stated that old building renovation is not only a livelihood project but also a vital development opportunity for the industry. Supported by its full-category product line and one-stop service capabilities, Jiumu New Materials will provide integrated solutions for the renovation of old urban and rural buildings to upgrade people’s living quality. Fu Zhiyong emphasized that "Sales is only the starting point, while service knows no end". Adhering to this philosophy and taking green innovation as the core driving force, the brand will consolidate its domestic market while expanding its global footprint, showcasing the quality strength of Chinese building materials to the world.
As a benchmark exhibition in China’s home building and decoration industry, the Guangzhou Construction Fair serves as both an industry trend indicator and a platform for verifying brand strength. This participation and the launch of overseas layout mark a crucial milestone in the development of Jiumu New Materials. Going forward, the brand will continue to uphold the development vision of "Creating a Better Life for Consumers", adhere to green and eco-friendly product R&D principles, deepen its layout in the field of new building materials, and accelerate international expansion to broaden its global market presence.