On the afternoon of August 14, the 2026 Forum on AI‑Enabled Digital‑Intelligent Marketing Growth for Synthetic Resins, New Materials and New Equipment, hosted by the China Synthetic Resin Association(CSRA) and undertaken by Ibuychem, was successfully held in the conference room of Wuxi Taihu International Expo Center. As one of the key official supporting events of the 2026 Synthetic Resin Industry Development Conference & New Materials and New Equipment Exhibition, the forum took “Break Through with Digital‑Intelligence, Connect the Globe via Industrial Chains” as its core theme. Targeting the pain points of high‑end, intelligent and global transformation of the industry in the inaugural year of the 15th Five‑Year Plan, it delivered in‑depth presentations around three core topics: AI‑driven R&D decision‑making, omni‑channel marketing and customer acquisition, and digital global expansion. Hundreds of corporate executives from across the industrial chain gathered to explore brand‑new paths for AI‑fueled industrial growth.
Gathering of Government and Industry Leaders to Discuss New Opportunities for Industrial Digital‑Intelligent Transformation
Wang Wenguang, Vice Chairman of the CSRA, delivered a speech on behalf of the organizer. He noted that this AI digital‑intelligence forum serves as an important sub‑forum of the industry conference. Against intensified homogeneous competition in the sector, traditional R&D and marketing models have hit bottlenecks. Centering on AI‑powered intelligent R&D, omni‑channel digital marketing and digital overseas expansion, the forum addresses key industry pain points head‑on. He affirmed Ibuychem’s role in building an industrial exchange platform, and encouraged industry players to leverage AI to advance R&D, pursue digital marketing transformation and tap into overseas markets, so as to achieve industrial quality improvement and capacity expansion through smart technologies.
Guo Xihong, Founder and Chairman of Ibuychem, spoke on behalf of the event undertaker. He stated that as a digital‑service platform deeply rooted in the new‑materials sector, Ibuychem keeps developing industry‑specific digital tools powered by AI and big data. The forum aims to share proven, practical solutions for AI‑driven R&D, omni‑channel customer acquisition and digital global expansion with enterprises along the industrial chain, break down information barriers between upstream and downstream participants, and help the industry cut costs, boost efficiency and deliver omni‑faceted growth.
Four Themed Sessions Deliver In‑depth Insights, Unpacking Practical End‑to‑end AI Implementation Solutions
Featuring four professional themed presentations delivered by Ibuychem’s core expert team based on front‑line practical experience, the forum covered industrial trends, AI‑enabled intelligent R&D, omni‑channel marketing and digital global expansion.
Interpretation of Industry Trends: Forecasting Development Trajectories of the Industrial Chain
Cheng Xiuhua, Senior Analyst at Ibuychem Research Institute, gave a presentation titled Market Volatility and Industrial Transformation: Interpretation of Trends in the Synthetic Resin Industrial Chain. Drawing on domestic and international raw‑material market conditions, downstream application demands and import‑export statistics, he analyzed the underlying logic of cyclical fluctuations in the resin industry, and identified two long‑term growth tracks: high‑end new materials and digital foreign trade. His presentation provided data‑backed insights and strategic references for corporate operations and product portfolio planning.
AI‑driven Omni‑channel Customer Acquisition & Digital Global Expansion: Unlocking a Second Growth Curve for Enterprises
Gan Ning, Channel Director at Ibuychem, delivered the keynote presentation AI‑powered Customer Acquisition, Omni‑channel Marketing and Digital Global Expansion: New Growth Pathways for New‑Materials Enterprises. Addressing common industry pain points including difficulties in lead generation, high costs for overseas customer acquisition and low conversion rates of traditional marketing, he explained how generative AI can be applied in content marketing, precise lead mining, overseas social‑media operation and cross‑border inquiry conversion. Drawing on multiple real‑world success stories of new‑materials enterprises achieving omni‑channel digital global expansion, he laid out a replicable practical system for marketing‑led growth.
Implementation of AI‑powered Intelligent R&D Tools: Transforming Material‑selection and Formulation Development for New Materials
Ye Dan, Senior Manager of the Marketing Department at Ibuychem, presented YouliaoKu: AI‑driven Decision‑making Agent for New‑material R&D and Material Selection. Targeting corporate pain points such as low efficiency in R&D material screening, high trial‑and‑error costs for formula development and fragmented material data, she demonstrated the functions of this industry‑specific AI agent: one‑click retrieval of massive resin material parameters, intelligent matching of alternative raw materials, assistance in formula iteration, and accumulation of in‑house enterprise R&D databases. AI is deployed to substantially shorten R&D cycles for new materials and lower trial‑and‑error costs.
AI‑fueled Digital‑Intelligence Drives Industrial‑chain Upgrade: Ibuychem Debuts at the 2026 Synthetic Resin Industry Exhibition
As a collaborative platform for the 2026 Synthetic Resin Industry Development Conference & New Materials and New Equipment Exhibition, Ibuychem showcased its full‑suite end‑to‑end digital solutions including YouliaoKu, Youcai SaaS, GEO Generative Engine Optimization and Foreign‑Trade Connect. The team held extensive exchanges with on‑site attendees, leveraging AI digital technologies to advance quality and efficiency gains across the synthetic‑resin industry and foster coordinated development of the industrial chain.
At its booth, Ibuychem exhibited a host of core products: the YouliaoKu AI material database to streamline R&D material selection; Youcai SaaS covering the full procurement workflow to enable refined supply‑chain management; GEO Generative Engine Optimization tailored for the large‑model era to help enterprises precisely tap B‑business opportunities; and Foreign‑Trade Connect supporting resin enterprises in exploring overseas markets and realizing digital global expansion. During the exhibition, Ibuychem’s team conducted in‑depth discussions with association officials, manufacturers, modification enterprises and research institutions. A large number of visitors came for product experience and consultations to jointly explore pathways for practical industrial digital transformation.
Building Industry Consensus: AI‑enabled Digital‑Intelligence for Global Industrial‑chain Collaboration
The exhibition helped enterprises gain clearer insights into how AI can fuel corporate growth. Participants commented that the forum moved beyond conventional technical sharing on materials and tackled core operational and growth‑related pain points of the industry. Its integrated set of solutions covering AI‑driven R&D, omni‑channel digital marketing and cross‑border global expansion combines forward‑looking vision with practical operability, pointing out clear directions for enterprises’ upcoming digital transformation.
Generative AI and digital tools are reshaping the operational logic of the synthetic‑resin industry. The successful staging of the forum built a platform for in‑depth dialogue among associations, digital‑service platforms, upstream‑and‑downstream manufacturers and foreign‑trade service providers. It forged a shared industry understanding: leveraging AI‑enabled digital‑intelligence to connect the full workflow of R&D, marketing and overseas business constitutes a core driver for the synthetic‑resin industry to pursue transformation and upgrading and engage global markets during the 15th Five‑Year Plan period.
Going forward, the CSRA will partner with Ibuychem to roll out a series of themed events on digital‑intelligence, continuously deliver implementable AI digital solutions for the industry, help more new‑materials enterprises seize opportunities brought by intelligence and globalization, and jointly advance high‑quality development of China’s synthetic‑resin industry toward greater high‑end sophistication, digitalization and internationalization.