The annual industry event ushers in a new chapter of materials innovation! From November 11 to 13, 2026, CHINACOAT 2026 — China International Coatings Show, one of the world’s most influential coating industry events, will grandly open at the Canton Fair Complex in Guangzhou. As a core professional exhibition platform for the coating sector and its upstream and downstream industrial chains, this year’s show gathers global industrial resources. More than 1,200 outstanding enterprises from home and abroad are expected to exhibit, presenting coating raw materials, finished equipment, cutting-edge technologies and integrated solutions. It builds a high-end platform for industry communication, business matching and innovation empowerment.
Guangdong Zoho New Materials Co., Ltd., a specialist deeply engaged in polymer new materials with a focus on technological R&D and scenario-based application, will make a remarkable appearance with its full range of core resin products, diversified new material solutions and elite R&D & application team. The booth is located at Stand D41, Hall 1.2.
We sincerely invite industry peers and partners from across the globe to visit our booth for exchanges and negotiations, to explore technical trends of new materials and unlock new opportunities for industrial development!
Fully Upgraded Product Portfolio
Dual-track Layout to Seize New Market Opportunities
With the rapid iteration of downstream sectors including coatings, electronics and new energy, the market has raised higher requirements for new materials in terms of environmental performance, precision of properties, differentiated adaptability and customization capacity. Based on industrial pain points and market demands, Zoho keeps deepening its core business and pursuing iterative innovation. It has established a dual-track product layout covering the upgrading of traditional resins and breakthroughs in emerging materials, forming a comprehensive, high-performance new material product system.
At this exhibition, Zoho will present its full lineup of core products, including acrylic resins, polyester resins, amino resins, UV resins, epoxy curing agents and electronic chemicals. These products serve diverse application tracks such as industrial coatings, high-end finishing, electronics manufacturing and new energy. In the traditional resin segment, Zoho focuses on three core directions: high performance, environmental friendliness and differentiation. It continuously carries out technical product iteration and process optimization to facilitate green upgrading, quality improvement and efficiency gain for the traditional coating industry. In emerging sectors, Zoho precisely deploys in cutting-edge tracks like electronic chemicals and supporting materials for new energy batteries, continuously expanding the application boundaries of new materials and fostering new growth drivers for the enterprise.
Shifting from single product supply to enabling customers with systematic and customized solutions, Zoho has completed a strategic upgrade from product-based competition to competition in technology, service and comprehensive strength, accurately meeting personalized demands of segmented markets.
Solid R&D as a Foundation
Top Talent Team Drives Technological Innovation
Technology serves as the core competitiveness of an enterprise, and R&D acts as the key engine for industrial upgrading. Adhering to the development philosophy of “technology leads the market”, Zoho keeps increasing investment in R&D. It has built a closed-loop, full-chain R&D system covering molecular design, lab-scale research, pilot verification, process scaling, mass production and end-user application, enabling efficient connection between cutting-edge R&D and industrialization.
Talents form the core of technological innovation. Zoho prioritizes the development of scientific research talent pool, assembling high-caliber professionals from key universities and research institutes including Sichuan University, Dalian University of Technology and Beijing University of Chemical Technology. Its core R&D team includes national-level professors, high-level national talents, PhD researchers and senior engineers with nearly 30 years of experience in resin synthesis and industrialization. Their expertise spans key fields such as fundamental chemistry, molecular design, resin synthesis, photosensitive materials, green catalysis and process industrialization. The team has long been committed to research on green synthesis technologies, functional polymer materials, water-based eco-friendly resins and high-end photosensitive resins. Drawing on profound scientific research accumulation and technical expertise, it keeps tackling industrial technical bottlenecks and providing solid technical support for product innovation and upgrading.
Focused on End-user Scenario Implementation
One-stop Technical Services to Empower Customer Value
Beyond cutting-edge R&D, Zoho attaches great importance to technology implementation and customer value transformation. Backed by its robust R&D system, Zoho has cultivated a local application service team with rich practical experience. With 20 years of experience in the coating resin industry, the team has served more than 500 upstream and downstream enterprises, delivered over 1,000 sets of customized formulation solutions and holds multiple core authorized patents. Its practical capability and service quality have won wide recognition across the industry.
Zoho has also established a standardized, full-process technical service system. According to customers’ actual production scenarios, it provides one-stop services including demand diagnosis, precise resin selection, formulation optimization and verification, on-site technical commissioning and continuous iterative improvement in later stages. This fully bridges the gap between laboratory technologies and production-line application, turning advanced scientific research achievements into tangible empowerment for customers’ production. Professional technical services help customers cut costs, boost efficiency and create core value.
Showcasing Zoho’s Technical Strength to the Industry
Jointly Embark on a New Future of New Material Innovation
At CHINACOAT 2026, Zoho will debut with a refreshed booth image, fully demonstrating its product advantages, technical strength and innovation achievements to let the industry witness Zoho’s technical prowess. During the exhibition, Zoho’s core R&D specialists and senior application engineers will be present at the booth throughout the show. They will conduct in-depth one-on-one exchanges with industry peers, addressing questions on industrial technical pain points, product adaptation, customized development, project cooperation and more.
November 11–13, Stand D41, Hall 1.2, Canton Fair Complex, Guangzhou. Zoho welcomes guests from all sectors to visit, offer guidance and discuss cooperation. We connect the industrial future with innovative materials and work hand in hand to achieve new growth for the coating and new material industry!